The anticipation has been palpable for the past six weeks. Hours and hours of riding, writing, and researching has brought me to this moment. I am proud to announce that BALM CO. is now live!
You can check us out at: http://www.balmco.com/.
BALM Co. will quickly become the web’s go to source for education, information, and in depth reviews on chamois creams, embrocation, and recovery products. In the next few weeks we will also be rolling out the web’s largest (by FAR) on-line store for these products.
Here are some things you can expect from BALM:
- In depth reviews on chamois creams, embrocation, and recover products
- Helpful tips and tricks
- Race reports that illustrate how products work in intense, real world conditions
- Interviews with industry experts and pro cyclists
- Product reviews from athletes like you
- Answers to all your questions about these products
One of my favorite features of the site is “Embro in Action.” Embro in Action is part race report, part product review; BALM racers will be competing in the nation’s largest and most storied races, including the Tour of the Gila this week.
Check back each day for real-time race reports, product reviews, and interviews with pro cyclists.