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It’s Here!

The anticipation has been palpable for the past six weeks. Hours and hours of riding, writing, and researching has brought me to this moment. I am proud to announce that BALM CO. is now live!

You can check us out at: http://www.balmco.com/.

BALM Co. will quickly become the web’s go to source for education, information, and in depth reviews on chamois creams, embrocation, and recovery products. In the next few weeks we will also be rolling out the web’s largest (by FAR) on-line store for these products.

Here are some things you can expect from BALM:

  • In depth reviews on chamois creams, embrocation, and recover products
  • Helpful tips and tricks
  • Race reports that illustrate how products work in intense, real world conditions
  • Interviews with industry experts and pro cyclists
  • Product reviews from athletes  like you
  • Answers to all your questions about these products

One of my favorite features of the site is “Embro in Action.” Embro in Action is part race report, part product review; BALM racers will be competing in the nation’s largest and most storied races, including the Tour of the Gila this week.

Check back each day for real-time race reports, product reviews, and interviews with pro cyclists.

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Catfourous Coloradus

Catfourous Coloradus – an amateur bicycle racer living in the Western United States

Tread lightly as we view the beast in its natural habitat…

As you can see, it is fit, with muscular protrusions, has little to no fat reserves, and a curious two tone skin. Curiously, this one has fur on its legs whereas most do not. Fur also remains on the face of this one, though that seems to be commonplace for western dwellers, as opposed to those beasts found in the mid and eastern part of the country. These western beasts also appear uniquely adapted to the area, which is dotted with elevation change and a reduced amount of oxygen atoms.

Catfourous knows much about the act of racing via pedalpower and has now begun to regularly pierce the top 10 finishers. He is also no longer a novice in the art and metaphysical nature of suffering. Like the sushi apprentice, who will only become a master in his field once he has made the rice everyday for at least 15 years, Catfourous repeats his acts of suffering – learning, growing, and perfecting his art with every batch. Curiously, coincidentally, perhaps through karma of some sort, Catfourous is a habitual consumer of sushi; this link is deemed significant, though not fully understood.

All the joking aside; welcome to my blog…

It will be used as a sounding board for all things bikes, racing, and such. Look for some race reports, but also chronicles from running a racing team, as well as a race event production company. Enjoy…

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